Catalog Printing

Even in today's growing digital space, catalogs are an effective marketing tool. It is one such tool that allows businesses the opportunity to provide their customers and even prospects with the necessary information about their products and services. Often, businesses use it to keep the customers informed about the products they are selling at present. With an effective catalog printing service, businesses can easily ring in more sales and profit than they might have been looking forward to.

Why There Is a Craze for Catalogs?

Businesses indeed have various marketing tools at their disposal. With technological advancements, business houses have found new ways of advertising. However, this doesn’t diminish the craze for traditional advertising channels which have a higher success rate. Well, catalog printing near me is one such traditional tool whose popularity will not fizzle out soon. Rather, its popularity is increasing day by day.

In the event, you are looking forward to an efficient marketing technique for promoting your product or offers within budget, then you can opt for a catalog printing service.

Reason For Its Popularity

Why is catalog printing still very popular? The answer to this question is pretty simple. Nearly 30-40% of the customers still prefer catalogs when it comes to shopping. A printed catalog can easily increase the sales figure of business houses that offer online shopping. Studies have shown that when a catalog gets delivered through mail or newspapers, the target customers take a keen interest in it.

• Good Marketing Platform

Just like booklets or brochures or magazines, a catalog is advertising collateral in print form. A well-designed catalog usually contains the required information that a potential client might be looking for. For instance, it can contain all basic information about a product that a customer might want to know before purchasing it. Thus, with the help of a beautifully designed catalog with useful information, attracting the attention of the target audience is easy. Thereby, helping target customers to reach a purchase decision very easily.

• Easily Highlight Offers

People who would be getting your catalogs will have easy access to the offers and discounts that a brand might be giving out. Interesting offers like free shipping might entice customers to purchase any items which may not be at a discount. Well, this kind of marketing tactic can help to increase the sales of a business house.

• Neatly Organize Products

Business houses can very easily make use of cheap catalog prints to sell their products/services. Well with printed catalogs, customers won’t need to stare into their monitors for a long time to pick the information. The print versions of catalogs are much more eye-catching and easier to go through whenever one wants.

With print catalogs, businesses get the opportunity to neatly organize their products under respective categories. This is what a potential customer always wants when hunting for a product. An organized catalog would increase the chance of the product being purchased by the customer.

Choosing A Professional For The Job

However, make sure to choose a professional catalog printing company as they can guarantee a high success rate with their professional-quality prints. The professionals would try to understand the needs of their clients and come up with final design layouts accordingly. They would ensure that their designed catalog can generate some kind of interest among the target market.

Many modern businesses are using cheap catalog prints as part of their multi-channel marketing strategy. Why? Studies have shown that when a customer receives the right exposure about a product or service from more than one marketing channel, they are more likely to buy the product or the service. Similarly, printed catalogs can drive a good amount of quality traffic towards the targeted website.

Also, retail businesses spend a good portion of their money on print marketing, such as catalog printing or booklet printing, and more. Why? Well, a printed catalog with good-quality images and engaging content can have a high readership count. The moment a prospective customer lays their hand on a printed catalog, they are more likely to go through the catalog instead of skipping it. On top of that, customers can go through the catalogs several times.

Hence, it won’t be wrong to say that a print catalog increases the chance of more interaction with the business or the brand. After all, when a physical catalog lands in the hand of your prospective audience, they would get some time to go through the catalog. This in turn would help in creating a great first impression about the brand or their products. Eventually, it would help customers to make the right choice. In contrast, the digital catalog can’t be touched. Rather, it needs to be delivered via email. Thereby, there is a high chance of the digital catalog getting unnoticed as it might land up in the Spam box.

Many professional printers are now offering catalog printing services near me. Before hiring them, you will need to check if they allow clients to upload their artwork files and get to proofread before printing. Or, they employ their designers to come up with eye-catching catalog designs.

Whatever might be the case, a good catalog printing company can offer outstanding catalog prints for clients so that they can promote the brand or service very well.

Things To Consider When Going for Catalog Printing

Whenever you are planning to utilize a catalog printing service, it’s better to go for physical prints. However, for any physical prints, you must check on the following pointers. They are:

• Size
• Paper Stock
• Binding Method
• Coating

Size

One of the first things to consider for any print catalog project is the size. Customers can pick from any size as deemed fit for the business. Size options for catalogs usually range from 5.5” x 8.5” and 8.5” x 11”.

Well, if businesses need to display a fewer number of products without too many images, then picking a smaller size like 5.5” x 8.5” would be ideal. On the contrary, if businesses need to display a lot of products with details, going for a bit larger size like 8.5” x 11” could be the best option. Depending on the project requirements, the size should be always picked by the professionals of catalog printing near me.

Paper Stock

It’s important to pick a paper stock that would make the catalog stand out from the competitors. Options like matte to gloss paper are usually present with the catalog printing services near me professionals. As the catalog would be displaying the company products or details, a good quality paper stock is vital.

Usually, one can choose a paper stock that comes with a high-gloss UV finish or with an aqueous coating for the catalog cover. However, for the inner pages to stand out, 100lb with an aqueous coating can be a wise decision. It must be kept in mind that for catalog printing with few pages, a thicker feel of the catalog must be offered. This is where 100lb would work just perfectly well. On the other hand, catalogs with many pages, less than 100lb must be chosen for the catalog cover.

Binding Method

One important factor for catalog printing is the binding process. Among the various binding techniques available in the printing industry, saddle-stitching seems to be the most ideal option. Why? The answer to this question is simple. Owing to its user-friendliness and cost.

Moreover, in the saddle-stitching process, the middle section of the catalog or better be said the fold-line is stitched or stapled in a manner so that the catalog can lay flat when opened for viewing. The corners of the sheet stack are trimmed to offer a smooth and professional look.

Coating

There is no denying that a print catalog is an effective tool for placing the products or services right in front of potential customers. After all, customers receive a lot of catalogs daily. So it’s essential to make your catalog from your competitors. The most ideal way to make the catalog stand out is to use a coating for every page. Options like gloss or aqueous or matter coating are present with the printers.

Irrespective of the coating option one picks for the catalog pages, it would easily enhance the look and feel of the pages. Apart from enhancing the look, the coating increases the durability of the catalog. No matter how roughly a catalog is being used or handled, the pages or the catalog as a whole would withstand the abrasion.

Printing Process

Businesses need to decide whether they want their catalogs to be printed digitally or not. In the event, you don’t know if digital printing would be the best option for your project, talking with a professional catalog printing company would be a great choice. The professionals can help clients in getting any number of prints within a short time.

Do you want your business to run better? Yeah! Make sure the catalog printing services nearme design the catalog layout based on the type of customers you want to target. Only when the finished catalog is rightly designed for the target audience, the catalog would surely perform better.

So, hiring the right catalog printing company for the job would help businesses in reaching their goals very quickly.